THE 2011 DIGITAL MARKETING AWARDS GALA
The digital world isn't really into long ceremonies in stuffy theatres, so this year the DMAs gala is turning into a party. The winners will be showing off in "nightclub-style" at the ultra-hip Maison...
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What We Should Remember from the 2012 South by Southwest Interactive Festival
Last week in Austin, Texas, was held the annual South by Southwest Festival. Here are some interesting articles on what we should remember from the interactive portion of the Festival:
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The rise of digital video
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium...
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The importance of digital media buyers
According to a new eMarketer report, media buyers monitoring brand safety have options for identifying and minimizing instances of high-risk impressions. By using an ad-blocking tag, a verification...
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STAT TV: Spending on TV expected to stay on top
Among digital formats, video remains the fastest-growing—though still from a small base compared to giants like search or banners. And even with the rapid rise of digital video viewership and ad...
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Get The Works with RDS and Sympatico!
Bell Media Mix announced today the addition of RDS and Sympatico to The Works, its exclusive media offer. Launched two years ago and having proven its worth with several dozen advertisers, The Works...
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In digital era, what does ‘watching TV’ even mean?
We spend a full five hours and 16 minutes a day in front of a screen, and that's without even turning on a television. So says a statistic from eMarketer, a research firm that focuses on digital media...
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Mobile TV Content To Be Included In Traditional TV Measurement
Nielsen reports that software will be available in November that will let clients include mobile digital TV content from smartphones and tablets in traditional TV measurement for the 2014-2015 TV season.
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STAT TV: You Won’t Believe How Big TV Still Is Staggering viewership numbers...
As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study...
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