The importance of digital media buyers

According to a new eMarketer report, media buyers monitoring brand safety have options for identifying and minimizing instances of high-risk impressions. By using an ad-blocking tag, a verification company can receive data on site placement and page context as the page loads. If either is deemed unsafe, the ad tag will tell the ad server to deny the serving of that brand’s ad and then redirect the browser back to the publisher’s ad server to choose another ad.